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Promotional Installation and Compliance for Large American Food Company

We had to execute several critical strategic initiatives

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The company came to Driveline to execute critical strategic initiatives, including holiday on-shelf-availability assurance, new product line cut-ins, promotional installations, and MOD compliance. Their current provider could not meet the required results when they decided to make the switch to Driveline.

Solution

The Driveline team planned and provided solutions to execute each initiative – we planned a weekend blitz to complete the work within a two-day execution window. We custom-designed a scan-based replenishment model to maximize productivity and implemented item-specific validation to support ROI analysis.

 

Outcome

We completed 12 surges with over two million units placed on shelves. We completed all promotional installations while simultaneously ensuring MOD compliance.

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