Fifty unified, independent stores were at risk of delisting 20 products of this company from their shelves. The company came to us to include these 20 products in all the stores. We needed to get as many of the new items cut-in as possible in the shortest amount of time.
Driveline leveraged our existing team to sell the products at risk. We worked two weeks in a row to ensure that the products were cut-in across these 50 stores.
Our team visited all fifty stores two times a week, and we ensured a 60% success in product cut-in in the first week. The second week saw 64% success in getting the new product cut-ins.