The ice cream category products of this large consumer good company had declining store compliance. Their existing service providers were unable to execute the right solution.
Our Solution:
We planned, developed, and executed a data-driven audit and correct program across 7,700 stores. We captured the compliance level of space, price, planogram, and point-of-purchase/ point-of-sale, and footprint, utilizing SmartProject® Technology. Based on this data, we resolved non-compliance. Additionally, we also designed scorecards and optimization algorithms to provide actionable insights and drive visibility.
Outcome:
We achieved a 28.5% increase in comparable sales and a 19.7% increase in comparable units.
